That kind of meeting is as productive as a team-wide nap time. Make sure to also include the event tags when broadcasting via social media. Consider the difference between these two thanks, both of which say basically the same thing, but will likely be received by your audience very differently: By surfacing the perspectives of everyone in the group — many of whom are often more in the weeds — they let us uncover issues at a micro-level that add up to a seriously macro impact.
Use sales figures, spreadsheet-based graphs or other graphics to objectively present the outcomes. Was the product delivered on time? Actually, let me clarify. Bonus points for scheduling them in advance. I recommend using a white board. Alternatively, you may wish to use transcription software for this purpose.
Make sure to note the tag s used and add to your photos and post. Describe the competitive landscape during the campaign. If you already read through them in the tl;dr section at the start of this post, you should skip this bit.
This quick search will likely produce other write ups that you may wish to link to in your own post. I like creative, strategy-focused meetings like a brainstorm or its emo cousin, the Post-Mortem.
Did we get the results we wanted and did it make impact?
Summarize advertising campaign components that produced your desired results. If a project goes poorly we lose sight of successes as we try to figure out what went wrong.
For events where multiple sessions took place, choose your top N 3 maximum and embed those recordings. At two weeks out, the news is a bit stale so do your best to aim for 48 hours after the event, with a week or less time being OK but not optimal.
If no, what was wrong or missing?tl;dr. Schedule time to write and publish the report within 48 hours of the event. Block time on your calendar so it happens.
Along with your text about what you found most useful about the event, include photos and video or audio recordings, preferably embedded in the post. A written report provides an objective campaign analysis, highlights favorable results and identifies areas in which advertising strategy adjustments are appropriate.
1. [Template] What to Include in a Post-Event Report As event managers, we know the conclusion of an event means lots of loose ends to tie up. One of the biggest tasks is to compile and write the post-event report. Sample Report - Campaign Analysis This is a representative sample report for an illustrative business case peak post its launch and it dropped within the week “The Brand A, according to Competitor A will be a Flipkart exclusive for now.
Flipkart says the Competitor A Brand A. Marketing Directors can equally benefit by holding post-mortems after finishing any campaign or project. To note, in a perfect world, the post-mortem can involve the client team and the agency team together. Developing an effective evaluation report: Setting the course for effective program evaluation.
Atlanta, Georgia: Centers for Disease Control and Prevention, Examples of Upstream, Midstream, and Downstream write the report clearly and succinctly with its intended audience in mind; (3) interpret the.Download